We've long been vocal about the trendsetting nature of London's Brick lane area, just this morning we heard it described on TV as a pavement catwalk, so today's constitutional took on the form of a research trip as we looked out for the next big thing. We started off by dropping in on our mate Jude at 45 Redchurch Street to see what new (old) pieces he had in his furniture shop only to find him being interviewed by a Japanese magazine reporter. We quickly said our g'days and g'dbyes and headed off to Brick Lane itself where the first thing to catch our attention was the little gang of pearly kings and queens in the picture above, having grown up in the east end this was a welcome sighting of a rare and dwindling group of London icons which were once seen in every street market.Further down the road we had some home-made salt and pepper crisps in a brown paper bag (crisps are thinly sliced, fried potatoes, they are not chips - chips are extra large french fries served with fish in a rolled up newspaper, get with it Yanks). We munched these while watching a strange game of open-air Lebanese backgammon/shove happ'ny which had been set up on some mobile tables and was open to all (no pictures allowed though).
Finally we dropped in to check out the new menswear shops in Drays Walk, namely Folk and When We Were Casuals; where the overriding theme was the use of traditional hard wearing woollens, cotton, canvas and waxed fabrics combined with classic English brands like Barbour, Loakes and Churches. (If we could just get Albam and YMC to open up next door we'd have the full set).
So, what does all this scientific observation tell us is going on in the world? Well, we fed the information into the 125 supercomputer and the result is this: the recession has slowed us all down, innovation has been replaced by retrospection and vintage has become a lifestyle choice, not only are we wearing vintage, we are sitting on it in our homes, we are eating cheap and cheerful traditional foods, we are able to appreciate good old fashioned games (even if they are played on our iPhones) and even the new fashion labels have stopped trying to put LED's and iPod pockets into everything. In short we are putting our trust into the things that have worked for literally hundreds of years, we are going back to basics.
I bet you don't get that kind of analysis on WGSN.





































