
In recent weeks we've started to notice a change in the general mood of the industry towards the recession, with a new optimism beginning to appear in conversation. But we've also a noticed a slightly mean spirited attitude to those having a bit of a hard time with quite a few comments calling the current situation a 'cull' and a 'clearing of the deadwood'.
In a climate like this it often seems that clients commissioning photography suddenly start to let accountants make creative decisions, going for the cheapest option rather than the best artist for the job, the result of this can be seen in ad campaigns around the world at the moment with some very dubious creative decisions being made. The fact is that talented photographers know the value of their work and (rightly)
aren't willing to sell it for less. This recession will
eventually fizzle out, but once you've set your stall out in a flea market its very hard to move back into Harrods.
But what happens if you hold out against dropping rates and stand up for your art? The worst case scenario seems to be happening to a number of photographers right now, the most high profile example being Annie
Leibovitz who
New York Magazine recently revealed to have a $24 million debt. Of course
Leibovitz is partly to blame for this situation have spent decades
recklessly losing money, but its the current lack of work (for which she
allegedly charges $250'000 a day) that has brought the situation to a head.
Slightly lower down the scale are
Markus Klinko and Indrani, the highly
respected photographic duo behind a number of iconic fashion a portrait campaigns who have recently filed for
bankruptcy in New York with combined debts somewhere around $5 million.
However, in a rare piece of good/hopeful news London's
Metro newspaper reported yesterday that the recession will be all over in 40 days, so perhaps we just need to hang on for a bit longer.
Phew, that was a bit serious, more nonsense blog posts coming soon.
Photo: Migrant Mother by Dorothea Lange, 1936.